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Mi 3. Mär 2021, 09:33
What’s Next For Small Businesses? Trends And Predictions
What’s Next For Small Businesses? Trends And Predictions For 2021 And Beyond
How can we predict the future after such an unpredictable year? As challenging as it is, we must try. SMB leaders could use the help. A good place to start is looking at what we already know. Customers had no choice but to become increasingly digital-first in all facets of their life. Customer behaviors changed, expectations evolved, and so did their preferences and values.
The pandemic and all of the struggles, disruption, and accelerated forces it brought with it are, for the optimists out there, inspiring SMBs to renew their focus on evolved customers. Despite a challenging economy, Salesforce research found that a full third (34%) of small businesses said they’re prioritizing developing customer relationships over one-time transactions. The changes business are making now — and the new customer expectations those changes are creating — will inform, not the new or next normal, but instead, what I call the Novel Economy. After COVID, when businesses are able to fully reopen and operate safely, some of what we’ve recently adopted will stick. Thriving in the Novel Economy will require businesses to reimagine how they manage these new expectations and their customer relationships.
What does this renewed focus on customers mean for 2021? Here are four predictions (aka waypoints) for SMBs this year and in 2022 — trends that every small-to-medium-sized business needs to keep top of mind — followed by some concrete steps small business leaders can start taking now to thrive in the Novel Economy.
Read More : pg slot
How can we predict the future after such an unpredictable year? As challenging as it is, we must try. SMB leaders could use the help. A good place to start is looking at what we already know. Customers had no choice but to become increasingly digital-first in all facets of their life. Customer behaviors changed, expectations evolved, and so did their preferences and values.
The pandemic and all of the struggles, disruption, and accelerated forces it brought with it are, for the optimists out there, inspiring SMBs to renew their focus on evolved customers. Despite a challenging economy, Salesforce research found that a full third (34%) of small businesses said they’re prioritizing developing customer relationships over one-time transactions. The changes business are making now — and the new customer expectations those changes are creating — will inform, not the new or next normal, but instead, what I call the Novel Economy. After COVID, when businesses are able to fully reopen and operate safely, some of what we’ve recently adopted will stick. Thriving in the Novel Economy will require businesses to reimagine how they manage these new expectations and their customer relationships.
What does this renewed focus on customers mean for 2021? Here are four predictions (aka waypoints) for SMBs this year and in 2022 — trends that every small-to-medium-sized business needs to keep top of mind — followed by some concrete steps small business leaders can start taking now to thrive in the Novel Economy.
Read More : pg slot