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How much is "market research" worth? Well nike air max 90 white online , that's just another ROI question - or, it should be. If it's cheap and easy to get the research, great - you'll take all you can get. If you have to pay for it, though, or spend too much of your time getting it, it's easy to say "I don't really need that."
But nike air max 90 white wholesale , let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business; or, you can use a little imagination and do a few simple things - often with the information that you already have - that will get you a lot closer to where you need to be than where you are now! Research can be surveys and polls and focus groups - the formal stuff that is usually time consuming and always expensive. Research can also be as simple as keeping your eyes and ears open, but in a very focused, organized nike air max 90 white black , and disciplined way. There are things going on in your business every day and just having a "feel" for their impact is not sufficient. Taking the time to capture and use this information can yield huge dividends over time.
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as much about as it possibly can - what its customers want, how much these customers are worth, and how the business' competition is trying to prevent it from accomplishing its objectives. There is no rocket science here - this is pretty straight forward stuff. Obviously, the more any business can learn about how it actually creates value for its customers and how much those customers are worth to the business, the better it can manage its own internal processes. Knowing what the competition really is - in other words where else your customers can buy exactly what you sell, what else they can purchase instead of what you sell nike air max 90 white mens , and what might drive them to just skip the purchase altogether (whether it's from you, or someone else) - is just common sense.
There are several fundamentals for having an effective research process. First, make collecting market research a way of life in your business - in other words, do it all the time. Getting good at collecting information only comes when you make a commitment to it - when you first tell yourself and then imprint on everyone you work with that "this company" puts a premium on finding and using the information that is going to tell us what we need to know. It doesn't have to be complex, or difficult, or time consuming; but nike air max 90 white womens , there does need to be a mentality in the business, where everyone involved recognizes and understands that the company puts a premium on collecting and using actionable information that helps everyone make better decisions.
Second, you have to figure out exactly what you want to accomplish by doing the research, before you start it. It doesn't make sense to approach it any other way - you'll end up wasting your time and money, if you do. You're also more likely to offend, or at least annoy nike air max 90 white shoes , those that you are researching; don't make a customer, or anyone else go through a process that you know might frustrate, or annoy you, unless you have already determined why you need the information and what you are going to do with it.
Finally, research has to be combined with analysis. Sometimes the answer that you get to a question isn't what you expect and really should be leading you to ask more questions, or different ones nike air max 90 white , rather than jump in and take action based on what you have already discovered. Go back to what you were trying to get out of the research in the first place; unless what you have learned from the research helps you take meaningful steps to improve, the challenge is to find a better way to ask another follow-up question, not act prematurely.
Now, let's get back to actually doing the "market research" - collecting the information that will help you make better decisions and take the right actions. Most businesses already have a huge amount of information on hand that they probably don't use as effectively as they could. Every day you have internal transactions that generate sales receipts, delivery orders, charge slips and shipping transactions nike air max 90 white trainers sale uk , inventory trends etc; make sure you are pulling that information together in a deliberate, intentional, and meaningful way - again to answer the specific research questions that you identified at the beginning of this process. Customers give you feedback every day; why not be proactive in determining what you want to learn from them, rather than just trying to respond to what they ask of you.
Identify single pieces of information that you can obtain over time in an unobtrusive way and that you can "aggregate" to answer some of your specific, strategic questions. Look for this information one piece at a time - birth announcements, people moving to a new home nike air max 90 white online sale uk , things people want, or do. This is a game of inches. You don't have to collect all of this information at once; you collect the data one piece at a time, add it together and think about it, and turn it into actionable information that will help you run your business more effectively.
Most important, train your employees to always ask the "right" questions when they talk to anyone outside the company ? in other words, the questions that you want them to ask and that fit into the overall approach that you have for collecting information. Make sure they understand the strategy behind what you are asking them to do. Build this into their performance plans and make their performance rating partly contingent on getting answers to your questions. Help them to collect this information in a "conversational" way that is unobtrusive to customers. One of the keys to good market research is for people to never suspect that's what you're doin . Wholesale Nike Shoes China Wholesale Air Jordan China Wholesale Air Max 270 Cheap Nike Shoes China Cheap Air Max Wholesale Max Shoes Wholesale Air Max Shoes Wholesale Nike Shoes China Wholesale Nike Shoes Free Shipping Wholesale Air Jordan Shoes
But nike air max 90 white wholesale , let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business; or, you can use a little imagination and do a few simple things - often with the information that you already have - that will get you a lot closer to where you need to be than where you are now! Research can be surveys and polls and focus groups - the formal stuff that is usually time consuming and always expensive. Research can also be as simple as keeping your eyes and ears open, but in a very focused, organized nike air max 90 white black , and disciplined way. There are things going on in your business every day and just having a "feel" for their impact is not sufficient. Taking the time to capture and use this information can yield huge dividends over time.
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as much about as it possibly can - what its customers want, how much these customers are worth, and how the business' competition is trying to prevent it from accomplishing its objectives. There is no rocket science here - this is pretty straight forward stuff. Obviously, the more any business can learn about how it actually creates value for its customers and how much those customers are worth to the business, the better it can manage its own internal processes. Knowing what the competition really is - in other words where else your customers can buy exactly what you sell, what else they can purchase instead of what you sell nike air max 90 white mens , and what might drive them to just skip the purchase altogether (whether it's from you, or someone else) - is just common sense.
There are several fundamentals for having an effective research process. First, make collecting market research a way of life in your business - in other words, do it all the time. Getting good at collecting information only comes when you make a commitment to it - when you first tell yourself and then imprint on everyone you work with that "this company" puts a premium on finding and using the information that is going to tell us what we need to know. It doesn't have to be complex, or difficult, or time consuming; but nike air max 90 white womens , there does need to be a mentality in the business, where everyone involved recognizes and understands that the company puts a premium on collecting and using actionable information that helps everyone make better decisions.
Second, you have to figure out exactly what you want to accomplish by doing the research, before you start it. It doesn't make sense to approach it any other way - you'll end up wasting your time and money, if you do. You're also more likely to offend, or at least annoy nike air max 90 white shoes , those that you are researching; don't make a customer, or anyone else go through a process that you know might frustrate, or annoy you, unless you have already determined why you need the information and what you are going to do with it.
Finally, research has to be combined with analysis. Sometimes the answer that you get to a question isn't what you expect and really should be leading you to ask more questions, or different ones nike air max 90 white , rather than jump in and take action based on what you have already discovered. Go back to what you were trying to get out of the research in the first place; unless what you have learned from the research helps you take meaningful steps to improve, the challenge is to find a better way to ask another follow-up question, not act prematurely.
Now, let's get back to actually doing the "market research" - collecting the information that will help you make better decisions and take the right actions. Most businesses already have a huge amount of information on hand that they probably don't use as effectively as they could. Every day you have internal transactions that generate sales receipts, delivery orders, charge slips and shipping transactions nike air max 90 white trainers sale uk , inventory trends etc; make sure you are pulling that information together in a deliberate, intentional, and meaningful way - again to answer the specific research questions that you identified at the beginning of this process. Customers give you feedback every day; why not be proactive in determining what you want to learn from them, rather than just trying to respond to what they ask of you.
Identify single pieces of information that you can obtain over time in an unobtrusive way and that you can "aggregate" to answer some of your specific, strategic questions. Look for this information one piece at a time - birth announcements, people moving to a new home nike air max 90 white online sale uk , things people want, or do. This is a game of inches. You don't have to collect all of this information at once; you collect the data one piece at a time, add it together and think about it, and turn it into actionable information that will help you run your business more effectively.
Most important, train your employees to always ask the "right" questions when they talk to anyone outside the company ? in other words, the questions that you want them to ask and that fit into the overall approach that you have for collecting information. Make sure they understand the strategy behind what you are asking them to do. Build this into their performance plans and make their performance rating partly contingent on getting answers to your questions. Help them to collect this information in a "conversational" way that is unobtrusive to customers. One of the keys to good market research is for people to never suspect that's what you're doin . Wholesale Nike Shoes China Wholesale Air Jordan China Wholesale Air Max 270 Cheap Nike Shoes China Cheap Air Max Wholesale Max Shoes Wholesale Air Max Shoes Wholesale Nike Shoes China Wholesale Nike Shoes Free Shipping Wholesale Air Jordan Shoes