Massenschreiber
Beiträge: 173
Registriert: So 27. Dez 2020, 12:02
Do 20. Mai 2021, 05:32
Ford Targets Real (Not Cyber) Truck Users
Ford Targets Real (Not Cyber) Truck Users With Its Electric F-150 Lightning, Priced From $40,000
When Ford launched its first electric vehicle a quarter century ago, the Ranger EV pickup to comply with California’s zero-emissions vehicle mandate of the 1990s, battery-powered trucks were a curious science project. (It sold just 1,400 the Ranger EV’s five-year run.) Twenty years later, the maker of the top-selling U.S. pickup has much bigger plans for its electric 2023 F-150 Lightning, which Ford hopes will help maintain its truck dominance and hold off new competitors including Elon Musk’s cartoonish Tesla Cybertruck.
Ford made it known for a few years that it planned to build an electric F-150, but aside from the 2020 video showing a prototype towing a 1 million pound train, few details were available. That started to change this week with President Joe Biden’s visit to Ford’s electric vehicle plant in Dearborn, Michigan, on May 18. “This sucker’s quick,” he said, during a brief test drive in a camouflaged model with Ford Executive Chairman Bill Ford.
One thing that was clear prior to its unveiling is that an electric F-150 would be a truck-shaped pickup targeted at customers that actually use them. As the number one purveyor of trucks in America for more than 40 years, Dearborn wasn’t about to squander its customer goodwill on a giant steel doorstop.
Beginning in fall 2021, a very competitive market of electric pickup trucks will be emerging over the next several years. The Rivian R1T, GMC Hummer EV, Chevrolet Silverado EV, Bollinger B2, Lordstown Endurance, Canoo pickup and Tesla Cybertruck are slated to try to grab a slice of Ford’s F-series profits and they probably won’t be the only new entries.
When Ford launched the e-Transit van last November, there was some concern that the F-150 might follow a similar path with a relatively short range of just 127 miles. Ford explained at the time that they had studied the usage pattern of Transit owners who are primarily commercial customers and found that most of the vans accumulate less than 75 miles per day. The logic makes sense for the Transit. But Ford has long been saying that they saw commercial customers as a prime market for the F-150 as well (at least half of big truck sales fall into this category). While many of those customers would probably be fine with a shorter range, Ford would likely cede almost all consumers to the competition.
Read More : slot
When Ford launched its first electric vehicle a quarter century ago, the Ranger EV pickup to comply with California’s zero-emissions vehicle mandate of the 1990s, battery-powered trucks were a curious science project. (It sold just 1,400 the Ranger EV’s five-year run.) Twenty years later, the maker of the top-selling U.S. pickup has much bigger plans for its electric 2023 F-150 Lightning, which Ford hopes will help maintain its truck dominance and hold off new competitors including Elon Musk’s cartoonish Tesla Cybertruck.
Ford made it known for a few years that it planned to build an electric F-150, but aside from the 2020 video showing a prototype towing a 1 million pound train, few details were available. That started to change this week with President Joe Biden’s visit to Ford’s electric vehicle plant in Dearborn, Michigan, on May 18. “This sucker’s quick,” he said, during a brief test drive in a camouflaged model with Ford Executive Chairman Bill Ford.
One thing that was clear prior to its unveiling is that an electric F-150 would be a truck-shaped pickup targeted at customers that actually use them. As the number one purveyor of trucks in America for more than 40 years, Dearborn wasn’t about to squander its customer goodwill on a giant steel doorstop.
Beginning in fall 2021, a very competitive market of electric pickup trucks will be emerging over the next several years. The Rivian R1T, GMC Hummer EV, Chevrolet Silverado EV, Bollinger B2, Lordstown Endurance, Canoo pickup and Tesla Cybertruck are slated to try to grab a slice of Ford’s F-series profits and they probably won’t be the only new entries.
When Ford launched the e-Transit van last November, there was some concern that the F-150 might follow a similar path with a relatively short range of just 127 miles. Ford explained at the time that they had studied the usage pattern of Transit owners who are primarily commercial customers and found that most of the vans accumulate less than 75 miles per day. The logic makes sense for the Transit. But Ford has long been saying that they saw commercial customers as a prime market for the F-150 as well (at least half of big truck sales fall into this category). While many of those customers would probably be fine with a shorter range, Ford would likely cede almost all consumers to the competition.
Read More : slot